Privacy policy

Last updated: November 15, 2025

Lumy operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Our Services are powered by our E-commerce platform, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using any part of our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected and used.


Personal Information We Collect or Process

“Personal information” refers to information that identifies or could reasonably be linked to you. It does not include anonymized or de-identified information. Depending on how you interact with the Services, we may collect:

Contact Information

Name, email, phone number, billing/shipping addresses.

Financial Information

Credit or debit card details, payment confirmations, transaction details.

Account Information

Username, password, security questions, preferences, settings.

Transaction Information

Products viewed, added to cart, wishlisted, purchased, returned, or exchanged.

Communications

Messages you send us, including customer support inquiries.

Device Information

IP address, device type, browser type, network details.

Usage Information

Your activity on the website, navigation patterns, and interactions.


Sources of Personal Information

We may collect your information:

  • Directly from you
  • Automatically through cookies and similar technologies
  • From service providers supporting our operations
  • From business partners or third parties


How We Use Your Personal Information

1. To Provide and Improve the Services

  • Process payments, manage orders & shipping
  • Handle returns/exchanges
  • Maintain your account
  • Save preferences and tailor your shopping experience
  • Personalize product recommendations

2. Marketing & Advertising

  • Send promotional emails, SMS, and offers
  • Show ads based on your activity on the Services

3. Security & Fraud Prevention

  • Authenticate accounts
  • Detect and prevent fraud or unsafe behavior
  • Maintain a secure shopping environment

4. Communicating With You

  • Provide customer support
  • Send order updates, confirmations, and notices

5. Legal Compliance

  • Respond to government or legal requests
  • Resolve disputes
  • Enforce our Terms of Service


How We Disclose Personal Information

We may disclose your information:

  • With our E-commerce platform, vendors, and service providers (shipping, payment processing, IT support, data analytics)
  • With business and marketing partners for advertising
  • When you authorize disclosures (shipping carriers, social media logins, etc.)
  • Within our company or corporate group
  • In connection with business transactions (merger, sale, restructuring)
  • To comply with legal obligations or protect our rights


Relationship With Our E-commerce Platform

Our Services are hosted and supported by our E-commerce platform, which may collect and process your personal information to operate and improve the Services.

Information you provide may be shared with or transmitted to our E-commerce platform and other third parties (possibly in other countries) as needed to operate the website.

To understand how our E-commerce platform handles data and your rights toward them, please consult their privacy documentation or consumer privacy portal.


Third-Party Websites & Links

Our website may contain links to external websites. We are not responsible for their privacy practices or content. Always review their policies independently.

Information you post on public areas or through third-party platforms may be viewable by others.


Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If we become aware that a child has submitted information, we will delete it upon request.


Security & Data Retention

  • No online system is 100% secure, but we take reasonable steps to protect your information.
  • Do NOT send sensitive information through unsecured channels.
  • We retain your data as long as necessary for operations, legal obligations, dispute resolution, or account maintenance.


Your Rights and Choices

Depending on applicable law, you may have the right to:

  • Access your personal data
  • Request deletion of your data
  • Correct inaccurate data
  • Request data portability
  • Manage communication preferences (unsubscribe from emails)

You may need to verify your identity when making a request.

We do not discriminate against anyone for exercising their privacy rights.


Complaints

If you have concerns about how we handle your data, you can contact us.
You may also have the right to appeal or contact your regional data protection authority.


International Transfers

Your data may be transferred and stored outside your home country.

If transferring data outside the EU/UK, we rely on legally recognized mechanisms such as Standard Contractual Clauses.


Changes to This Policy

We may update this Privacy Policy occasionally.
When we do, we will update the “Last Updated” date and notify you when legally required.